Micro-credential from the University of Zaragoza. Communicating science in the multimedia era: press, video, podcasts, social media with the help of AI.

It will be offered on Tuesdays between 3 and 24 March, from 4:00 p.m. to 8:00 p.m., at the Faculty of Philosophy and Letters.

Places are limited, register here: https://microcredenciales.unizar.es/microcredencial/426

The aim of this micro-credential is to provide professionals, teaching staff and researchers with strategic skills in scientific communication, adapted to a digital and hyperconnected environment. Through a practical approach, participants will learn how to improve their communication processes, use tools based on generative artificial intelligence (GAI) to optimise content creation and dissemination, and transform complex concepts into narratives accessible to diverse audiences, always from an ethical and responsible perspective.

In addition, the micro-credential promotes the professionalisation of scientific dissemination, exploring innovative formats, contemporary channels and public engagement strategies. In this way, it contributes to a more open, understandable and participatory science, reinforcing the social impact of research and the link between science and citizenship. Training in scientific communication is now a key skill for those who want their knowledge to have a real impact.

More information: https://microcredenciales.unizar.es/microcredencial/426